This large format 28-page magazine supplement was quite an impressive publication in its day! The two copies that I have were inserted into the weekend edition of The Windsor Star newspaper in the late 1970’s. It had both black and white and color pages.
September 17th and November 5th, 1977
I found these at a yard sale just outside of Windsor, ON. I paid $2.00 a piece for them which is funny when you consider that they were given away free with a newspaper almost 40 years ago!
But I think you can guess why I bought them?
10 1/2″ x 12″
Obviously Mickey and Minnie caught my eye and so buying that issue was a no-brainer. I also love vintage television programs so the other issue also became a must-have.
So let’s take a look at the content of the article entitled 50 Years of Mickey Mouse:
This was a fun but brief article which you are welcome to read by enlarging the pictures above. I especially enjoyed page 11 as I have some of the merchandise pictured there!
Apart from the cover story in the second issue of this set, I found another Disney reference inside. Disney placed an advertisement on pages 14 and 15:
Who wants some cookies?
The contest would award 40 vacation trips to Walt Disney World, 100 authentic Mickey Mouse watches, and 200 Fantasia soundtracks. All you had to do was state how many cookies you could see in the jar. Disney even made it easier by giving the possible answers in the form of multiple choice on the entry form.
Enlarge and read those rules!
Unfortunately we are all 39 years too late to enter. Just our luck, eh! But it is still fun to see these old promotions and product tie-ins.
So just how many cookies were in the jar? Was it 9, 14, 21, 35, or 49? Who cares, just give me one! Hey, stale or not, I love me some cookies!
