Walt Disney was a master of promotion. His Disneyland television show was basically a weekly commercial advertising his upcoming theme park. And in that theme park, he continued this self-promotion with the release, each year, of souvenir booklets, pamphlets, and hardcover books, all designed to keep guests dreaming about Disneyland long after the visit was over!

This post is a review of one such publication:

This 70-page book has no ISBN number and no publisher but does reference Walt Disney Productions. It was printed in the U.S.A. possibly in February of 1971. However, the copyright date is 1969.

This book was first published in 1964 and was re-released every year afterwards. For how long, I don’t know. Slight changes to this publication likely would have been made as new attractions were added to the park and others removed.

The book is filled with beautiful two-page spreads of popular attractions. The Jungle Cruise, above,  is a personal favorite!

One of the best reasons for purchasing such an old book is because of the history it contains. Attractions like The Skyway, now gone (but rumored to be returning to Walt Disney World), are fun to see again!

Young and Old Enjoy Disneyland

A panoramic shot like this one shows both the Columbia and the Mark Twain. Would you like to be sitting on one of those benches right now?

Beautiful!

The book covers many of the classic attractions with colorful pictures and informative text.

The book actually starts with a brief history of the construction of Disneyland. It then covers each of the cardinal lands in turn: Fantasyland; Adventureland; Frontierland; Tomorrowland; and of course, Main Street U.S.A.

Next it covers the first and second decades of the park in their own sections. New Orleans Square and the updated Tomorrowland are also featured. The book ends with a ‘what is to come’ page featuring the soon-to-be opened Walt Disney World.

COOL FACTOR: 4.5/5

For the casual Disney fan, this book would be a fun read. For the diehard fan, it is an essential read of the history of Disneyland!

I would have given it a higher rating if not for the fact that it is merely a reprint of earlier, essentially the same, publications. But even so, I highly recommend it!

I picked it up at a thrift store for just $5.00 CAN.