Disney Magazine: Pages of Disney History

It will be fun to have a look back at the way Disney was through the pages of the Disney Magazine. This post features an issue with both key articles and vintage advertising for the Disney company and it’s affiliates.

Let’s have a look at the cover for this Fall 1993 issue:

This magazine began in December of 1965 as the Disney News and was only 16 pages long. It was initially a free benefit for members of the Magic Kingdom Club, but later started charging a cover price (as above) with a discount for members.

The name was changed to Disney Magazine in January of 1994 to highlight it’s bigger size and expanded content. The Magic Kingdom Club ended in January of 2001 with the magazine continuing until the summer of 2005 when it finally folded.

What killed it? Apparently failing readership and the Internet.

Here is what could be found inside the Fall 1993 issue:

But while each issue did give us some excellent Disney content, this post will focus mainly on advertisements. Such as:

Buy Us First!

Very early in the magazine we are offered a subscription and a Disney Gold Card membership. With that out of the way, Disney moved on to offering products:

Arribas Brothers Crystal Dumbo

65th Anniversary Disney Dollar

Disney no doubt relied on it’s affiliates and partners to fill out the remaining advertising pages. Here are just a few of the companies that took full advantage of a captive Disney audience:

Delta and National

Kodak and The Big Red Boat

Yes, before The Disney Cruise Line sailed into existence, there was an official cruise line to the Mouse: The Big Red Boat. I wonder how many have fond memories of time spent at sea with this line?

Premier Cruise Line was a cruise line that was headquartered in Cape Canaveral, Florida. It was licensed as the official cruise line for Disney starting in 1985 and used the trademark “The Big Red Boat” based on the color scheme of some of its ships. Premier was licensed to provide Disney characters on its ships, until the relationship ended in 1993.

We’ll end with a few articles from the magazine that I thought were interesting:

The Mighty Ducks Hockey Team

Still looking forward to their first season in 1993, this article gives some history of the franchise. Of course, we know now that Disney did not stand behind the team for long and quickly sold them off.

Walt and Steam

The two were inseparable back in the day and so I thought this was a nice nod to the Master! It was interesting to see the link between trains and Mickey Mouse, too.

And that concludes our look back through the pages of Disney history!

Minnie Mouse Sighted in London, Ontario

Friends of mine were checking out the Masonville Mall in London, ON and came across a famous Disney personality:

How to Draw a Crowd 101

Apparently she was there with Mickey (not pictured) to help open a new Disney Store! This is good news for us as we live just over an hour away. Check out the news report here.

FUN FIND: How many Disney Store Cast Members can you see in the picture?

Donald Duck Florida Orange Juice Vintage Can

I have seen these great vintage orange juice cans for years along with the miniature reproductions but have never been to a place that had one for sale. Today I was visiting a flea market/antique store and there one was, holding up a glass shelf with four other vintage juice cans (non-Disney).

$15.00 later and it was mine!

Anyone thirsty?

It took a little research to date this particular 48 Fluid Oz. can but here is what I came up with. Donald Duck juice was a brand of frozen and refrigerated orange (and grapefruit) juice produced by the Florida’s Natural Growers agricultural cooperative, which was known as Citrus World from 1969 to 1998, and before that as the Florida Citrus Canners Cooperative.

You can see in the picture to the right below that the Florida Citrus Canners Cooperative is listed on this particular can which should place it pre-1969. The Donald Duck brand was first introduced in 1940 so it had to be manufactured between those dates, but only knowledge of when different label designs were used would date this sample with any more accuracy.

         

The fact that the can is also stamped with W.D.P. (Walt Disney Productions) doesn’t help us narrow the date of release down for this company name was used by Disney from 1929 to 1986. So both the Canners Co-op and W.D.P. could have appeared on this can between 1940 and 1968.

    

Top and Bottom w/vintage rust

There are some random production letters on the bottom of the can but I doubt they would help with our attempts to date the can unless we could find documentation from the plant that recorded them and their meaning. Not going to happen!

So again, are you thirsty?

Fun Fact: This can mentions that it was distributed from a production plant in Lake Wales, Florida. For many years Donald Duck also appeared on the juice plant’s water storage tank in Lake Wales, until 1998, when the cooperative decided to remove the Donald Duck logo as part of its name change and re-branding.

Book Review: Mickey Mouse Club Scrapbook

I’ve reviewed the Special Souvenir Edition (SSE) of this book, but in this post I will focus on the regular edition, as it were.

MMC Scrapbook 1975 014

This book was compiled by Keith Keller and published by Grosset & Dunlap of New York.

MMC Scrapbook 1975 015

Back Cover

This version of the scrapbook is essentially the same but does contain some more interesting pictures than its SSE sibling. The regular version starts out with an introduction to the Producer of the show, Bill Walsh. This is new to this version. He spends a few pages telling the story of how the Mickey Mouse Club got on the air. Remember, this was about the same time that Disneyland was being built, as seen below:

MMC Scrapbook 1975 016

There are many wonderful full-page spreads of vintage ads and bulletin pages that were distributed to fan clubs:

MMC Scrapbook 1975 017

MMC Scrapbook 1975 018

Next we meet the Mouseketeers, and see how they spent some of their off-screen time, and the rehearsal process:

MMC Scrapbook 1975 019

MMC Scrapbook 1975 022

  Call Sheet

Next we learn about the production of the show, its format, about the Serials, and then about Mouseketeer Mania! There were jumpsuits, ring promotions, records, and:

MMC Scrapbook 1975 020

And who was everyone’s favorite Mouseketeer?

MMC Scrapbook 1975 021

Who’s the little lady that we never will forget? – Annette!

The book closely follows the SSE version from here. There is the songbook, the Mouseketeers today (or at least, as of 1975), a call to find a few missing Mouseketeers, and a final dedication to Jimmie Dodd (1910-1964).

Here is what two Mouseketeers thought of the book:

“It’s such a thrill to see a book like this. It’s like reliving my childhood.” – Annette Funicello

“A terrific record of the good times!” – Bobby Burgess (later, of the Lawerence Welk Show)

I would give this book a 5 out of 5 stars for being so full of nostalgia, just like its SSE sibling! Any fan of the show, Annette, or early Disney lore will love it!

WDW 25th Anniversary Guide & T-shirt

I love finding unusual items for my collection, and when I saw this Special Edition release for the 25th Anniversary of Walt Disney World, I just had to have it:

12″ x 12″ Presentation Box

One Anniversary Guide and T-shirt (medium)

This is from perhaps one of the most vilified promotions in WDW history. It included the hated Birthday Cake Castle, as pictured on the cover of the Anniversary Guide.

1971-1996

I for one wish I could have seen the Birthday Cake Castle in person, if for no other reason than to say ‘I was there!’ ‘I saw it!’ But my trips to WDW would bracket this promotion.

Let’s have a look at the contents of the Anniversary Guide. As we do, I’ll point out the new attractions that were offered for this promotion:

New: Hunchback of Notre Dame – A Musical Adventure

New: Remember the Magic Parade / ExtraTERRORestrial Alien Encounter

New: Ellen DeGeneres Universe of Energy / Honey I Shrunk the Audience

I hear that as of 2016, the Honey I Shrunk the Audience attraction will be discontinued. Not perhaps the worse news?

I’d also like to mention that Epcot had some new Streetmosphere acts in the form of Stilt Birds and Moving Statues for 1996.

New: Toy Story Parade

New: Blizzard Beach

It’s also interesting to note that at this time, 1996, WDW had three water parks, as River Country was still in operation. Discovery Island was also open and the two attractions were advertised as two great places to be visited in one day.

New: Planet Hollywood

Old: The Disney Village Marketplace

Character Dining chart and map

WDW Maps: Three Parks (no Animal Kingdom yet)

Back Cover

I hope you can take the time to enlarge the above pictures and enjoy a look into the past of WDW as it was found in 1996!

But this great box set also contained a very nice t-shirt with the promotional logo and a special surprise on the back:

Autographs from four Big Celebs!

         

Mickey Inc. Made in the USA

I haven’t worn this t-shirt (it wouldn’t fit anyway!) instead choosing to leave it with the set. I enjoy opening it up from time to time for a look into the past of my favorite Disney park!